The Internet, and the advent of digital photography, has transformed the way we take and share photos. The internet has changed the way we consider photography, and the medium has undergone remarkable transformations at every level.
Photography is no longer restricted to the printed pages or the galleries, it now regularly appear on the computer screens on the internet and mobile devices.
You may have heard that anything you put online will follow you. It is also interesting to know that the websites you interact with, what you comment on, etc. also follows you around. Have you ever had to search for your name or business name on search engines on the internet? What results do you get? Whatever you share online with your name or business name; the website you interact with, what you like and comment on goes a long way to sum up to who you are and what you do that people see online. That is your Virtual Personality.
What then is Virtual Personality?
Your Virtual Personality is the online version of you or your business on the internet that your clients, friends and prospects can view on the internet from anywhere in the world. It is an online version of yourself and your business. That it is to say, this is an online version of you and it grows to become whatever you make it to be. Your online personality, whether positive or negative, is shaped by whatever you do online.
Strategies to Actively Manage your Virtual Personality
1. Keep consistent internet tracks
This is good, because you will want potential clients to actually see who you are and have a name and face recognition. You will need a consistent, good quality profile pictures across your online presence so as to create good impression and boost the visibility of your person or your business. This is why on social media platforms, people with appealing profile pictures receive higher number of friend requests than those who have bad or no pictures at all.
Always like and comment on photos and posts that you’ll like your name to be associated with. For instance, don’t like or comment on nude photos or posts on nudity if you don’t want them to be associated with you. Search engines may likely bring up your name on such searches, not minding that you didn’t post it. Consistently post things that will promote your business and boost your virtual personality.
2. Make good use of social media platforms
Nobody knows where you are until you say here I am and you may need a proper introduction for your clients to know exactly what you do. You don’t only need a Facebook and twitter account. You need more than that.
You also need a Facebook page, a Twitter account, Instagram, Foursquare, Tumblr, LinkedIn, Google+, Youtube, Pinterest, amongst others. In addition you may need a personal photoblog or website where you can showcase your works. This way you will be able to reach potential clients beyond your immediate environment and thereby expanding your business.
3. Be conscious of what you post online
Some photos posted as fun or silly photos that seemed innocent may come back to bite you years later. When you post and interact online, do it as you would with someone face to face. It is only then your virtual personality will reflect your true person.
4. Sustain your virtual personality
Remember that you are a brand and your virtual personality is as good as your true persona. A thriving online community will most certainly play a vital role in the discovery and dissemination of new works produced by contemporary photographers and the social media empowers each of us to shape the photographic conversation by participating in its on-going creation and curation. I believe this is the toughest part; your online presence needs sustainability and maintenance because you don’t have full control over it.
I therefore advise that from today, check and ensure that offending contents are taken down from your social media pages, because you virtual personality determines the first impression people will get about who you are and what your business is all about.
Read also how you’re not using social media to your advantage.
Visit our main site www.ogamars.com
By Daniel Ugwumsinachi Awazie, twitter.com/@danwazie1
(Digital & Social Media Strategist, Photographer, Blogger and Creative Director)